Alzira is considered as the Homeland of the Orange, due to the climate and our geographical situation, makes that in our region are grown some Oranges known worldwide for their quality.

One of the great Valencian contributions to world graphic design are the posters that have accompanied the boxes of Oranges sent for export during the last century.
They are essential pieces of the history of commercial lithography throughout the 20th century, many of them are true masterpieces of graphic design applied to agricultural marketing.
Posters designed to promote Oranges in international markets in the mid-20th century, inspired by painting, comics, literature or film, were an advertising tool in the field of citrus marketing.
Here we show you some of the posters used by the orange shops in our city, a clear proof of how citrusy the city of Alzira has been and is.

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